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Research
“Jane proved to be an invaluable member of a recent, short-timeframe
research project investigating the role of e-learning within businesses
in the Northwest. Jane is creative and insightful and provided professional
and clear outcomes for the research.” Casey Wilson, Director of
e-learning, Lancaster University, www.lums.lancs.ac.uk/leadership
Strategic planning
"Jane was recommended to us by one of our clients who knew of our
plans for growth and our need for a proper, strategic marketing plan.
She gave me enormous confidence from the first meeting, and within a
very tight deadline produced a well thought-out, easy-to-follow plan
that demonstrated how quickly she had got to grips with our business
and our objectives. Not only was this a weight off my shoulders personally,
Jane has removed a stumbling block to our moving the business forward.
I would definitely recommend her services." Adrian Pearson, Pearson
and Associates, www.pearsonandassociates.co.uk
Marketing communications
"Jane helped us to really focus on where we wanted to target our
marketing and helped us to identify the key messages we want to get
across. We can now go ahead with the production of new marketing materials
by briefing designers clearly and planning our campaign with confidence.
Jane provided much more than we expected - she gave us a framework for
reviewing not just our marketing materials and messages but also the
service quality that we offer our clients." Steve Lenartowicz,
Centre Director, Derwent Hill Outdoor Education & Training Centre,
www.derwenthill.co.uk
Practical implementation
"Jane has proved a valuable virtual team member. Her approach is
supportive and yet challenging and she is always professional. I had
no concerns about asking her to speak to Campbell McWilliams' customers
directly and have had real light-bulb moments with some of the questions
she has asked or comments made. For example, with just one specific
piece of feedback on our website, I could instantly see how we could
create this to be a more effective marketing tool." Heather Campbell,
Campbell McWilliams Consulting, www.campbellmcwilliams.com
Personal marketing
“I found working with Jane most enjoyable and rewarding. I devised
a personal Marketing Plan with Jane’s guidance. This got me back
on track and I have subsequently reached my initial target sooner than
I could have imagined. My only regret is not going to Jane earlier as
it would have saved me a great deal of time and expense.” David
Garner, Financial Directions.
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